SEO Expert Pri Kruijen gives us the lowdown on why duplicate content is hindering your business being found on Google.
Before we deep dive into duplicate content and how it affects your website SEO, it’s important to understand what it is and how easily you can create it. While having the same copy on several pages, such as footer information or side menu widgets for your blog is acceptable, having large paragraphs can cause issues. There is no official figure that is deemed appropriate but an industry standard is around 20-30%.
Finding the right product can be a frustrating experience, especially if you have a large inventory. On the contrary, it also opens up to the question of how many products you have in your catalogue as it may look like you have a limited number of items.
If providing a bad experience for your customers wasn’t enough to change your mind about duplicate content, this definitely will. Google has several ways of dealing with situations like this and the most common ones are:
Checking your website will depend on a number of different factors, here is a quick list of questions to ask yourself when looking at your business:
Once you know the answer to these questions, you can look at SEO factors like clicks, average position, conversion details and number of sales to determine how you should clean up your online shop.
The number one tip to avoid creating duplicate content is to have a visual sitemap for your online shop so you can map products to categories and decide how you want to display them for your customers. As small business owners, we want to give our customers as many options as possible, however, this can be overwhelming and cause decision paralysis.
“decision paralysis” —the complete lack of ability to decide.
By having a visual map of how your products interact with your categories and shop filters, you’ll be able to create keyword rich products that are unique to your website and convert better.
E-commerce SEO can be complex if best practices have been not implemented from the beginner. Having extra support when you remove pages is recommended to avoid deleting valuable pages that not only provide search results but also product sales. If you feel like you need some assistance, do reach out to me.
In the meantime, if you have any questions about building an SEO strategy get in touch.
Pri has been passionate about supporting small businesses since 2009. After a brief stint in web design and copywriting, Pri fell in love with SEO. Her love for championing creative entrepreneurs led her to a career at Not On the High Street (NOTHS) where the idea to start a marketing agency struck. Brilliantly Visible is all about breaking down the complicated and boring SEO to-do list into easy to manage strategic tasks that last 30 minutes or less.