What’s Your Why? - Small and Mighty Co.

What’s Your Why?

When you first started mulling over the idea of going it alone, you likely were thinking:

  • “I can’t wait to get away from this awful job.”
  • “I just want to be home with my kids.”
  • “This dead-end job is going nowhere.”
  • “I’m tired of working crazy hours.” 
  • “I know I’m worth more than they’re paying me.” 

These and many, many other thoughts go through the heads of every would-be business owner, and are often the driving force behind that final, “I quit.” 

But while they’re great for lighting a fire and inspiring you to make a scary jump to business ownership, they’re not so fabulous at motivating you to grow and improve. They won’t inspire you to increase your skills and raise your prices and be brave and authentic in your marketing. They won’t help you find the courage to hire a new coach or launch a brand new program. 

To find the inspiration to make your business thrive, you have to identify the real why behind what you do. 

Passionate Whys

“Passion based” is a phrase that’s found a massive following in the past few years, and seems to be the holy grail of entrepreneurial adventures. And for business owners with a true passion for their field, it can be a strong motivator. 

Some business owners are passionate about a subject, spending all their waking hours learning about the topic. Some are passionate about a market and would do anything to help their ideal client achieve his or her goals. 

Whichever type of passion-based business owner you are, learning to harness that passion will help take your business to the next level. 

Financial Whys

Maybe you want to retire at 40 to travel the world or send your children to an elite private school. Perhaps you love fast cars and dream of driving a brand new Ferrari. 

Whatever your big dream, you knew you’d never make it while putting in time at the day job. While everyone seems to go on and on about those passion-based dreams, the truth is there’s nothing wrong with wanting financial fulfilment. Money is a necessary tool. We need it, and the more we have, the more comfortable life is. And wanting more of it is nothing to be ashamed of, as long as you maintain your integrity and authenticity in pursuit of it. 

Philanthropic Whys

Plenty of online business owners go into business so they can have more to give. You’ve no doubt heard of—or maybe even know—marketers who use their earnings to fund mission trips, build schools in war-torn, third world countries, and support a variety of charities at home and abroad. Others use the time freedom they’ve built into their business to volunteer with local hospitals, animal shelters and children’s charities.

If you have a heart for a cause, a philanthropic, why might be the driving force that takes your business to the next level. 

To find your own way, consider your biggest dreams. If money were no object, what would you be doing? 

Beyond the blog

I am hosting a free webinar ahead of the launch of my brand new course Abundant Attitude: Master Your Money Mindset in Seven Days.

Sign up here and join us at 10am BST on Thursday 7th May 2020 to learn my top Five Money Mindset Steps to Transform your Business and Income.