In this article, SEO expert Pri Kruijen looks at how to DIY your SEO in 15 minutes flat, for those busy small businesses owners who are limited on time.
SEO is a long game and it often takes months to see results, however, the most important part of having a strategy in place is to keep chipping away at it. As makers, we usually have several things on the go and when our to-do lists become too much to handle, the things we don’t like or don’t understand often get dropped…and this has been my experience as an SEO expert for product-based businesses.
Here are some quick tips that can help you improve your SEO without taking time away from creating.
Page titles are one of the most important elements of your on-page SEO.
The title tells search engines what the page is about, which helps it rank better. It also appears in the search results page in Google and gives the searcher a reason to click through to your website.
Make your page titles unique, under 60 characters and with keywords that describe the context of the page.
To make the most out of your optimisation, use the following format:
Keyword 1 | Keyword 2 | Your Brand Name
Meta descriptions are the short blurb underneath your URL in the search engine results.
While meta descriptions are not a direct ranking factor, having a clear and enticing call-to-action can improve users clicking through to your website.
Make your meta descriptions unique, up to 158 characters and include your target keywords and a strong call-to-action.
Headers are the headlines on your page and have several purposes.
They tell search engines and your visitors what your page is about but they also help break long copy into mini sections.
There are several different sizes of headers start with H1, which is the most important, all the day down to H6.
You can have several H2 – H6s but only one H1 which is unique to the page.
Use your main keyword in your H1 and if you are using any others, use alternative keywords around the same topic.
While keywords are still important, Google has evolved and now can recognise the topic of a page by looking at related words.
Use your main keyword in the first 100 words and then use synonyms and any related terms in the rest of the body copy.
Internal linking is when you link to pages within your website. It helps your SEO in two ways – the first is that it tells Google about the structure of your website so the most important pages get crawled often. The second is that it guides your visitors through a customer journey from their landing page to your end goal (buying a product).
Make the most out of your content by linking to two or three pages on your website that you think your visitors will need to read before they purchase from you.
Use strong call-to-actions and relevant keywords if necessary rather than the usual ‘click here’ or ‘read more’
So there you have it – how to optimise your pages in 15 minutes or less. It may take you the full 15 minutes to do one page but this tested and tried method can be used over and over again so you don’t feel overwhelmed about managing your SEO. Do reach out to me on Instagram @brilliantlyvisible and let me know how you’re getting on.
Pri has been passionate about supporting small businesses since 2009. After a brief stint in web design and copywriting, Pri fell in love with SEO. Her love for championing creative entrepreneurs led her to a career at Not On the High Street (NOTHS) where the idea to start a marketing agency struck. Brilliantly Visible is all about breaking down the complicated and boring SEO to-do list into easy to manage strategic tasks that last 30 minutes or less.