Seven SEO Tasks Small Businesses Need to Do - Blog

Seven SEO Tasks Small Businesses Need to Do

In part two of this three-post series, Pri Kruijen helps you as a new small business (or new to SEO) to establish a list of critical tasks you can do in as little as thirty minutes a day.

Read Part One

Seven Seo Tasks Small Business Need to Do

Seven SEO Tasks Small Business Need to Do – smallandmighty.co

Page speed and mobile

Businesses launching a new website need to focus on page speed and mobile optimisation as they continue to play a big part of SEO in 2019.

If you are working with a web designer, make sure that they are continuously testing the site during every step of the way. Some small tweaks such as optimising the image size and setting a cache time can improve page speed by a few ms and help with ranking.

My two preferred tools and the ones that I recommend to clients are PageSpeed Insights and Test your Mobile Speed. These two Google tools are free to use and give up-to-date information on your website. The data can be overwhelming if you are not tech savvy; however, Google offers excellent free support to help you get to grips with the fundamentals.

If you are using a template for your website, I suggest reading the reviews from previous buyers to see what their experiences are. Picking the right CMS can help with speed issues, Squarespace offers fast hosting while WordPress has an unlimited number of plugins that improve speed.

Tasks to do in 30 minutes or less:

  • Optimise your images for page speed – To do this, you can install a WordPress plugin or check your images by running through a free tool like Tiny PNG.
  • Add a CDN to your hosting – If you aren’t familiar with how CDNs work, they are a network of content delivery systems that help load your website from different parts of the world. By doing this, your site will load at the same speed regardless of where in the world it is accessed. CDNs do not replace the need for web hosting but can be added for free (by most providers) with free set up.

Minify CSS, HTML and JavaScript

Coding a website can be messy and more than often, one of the suggestions from Google will be to minify your CSS, HTML and JavaScript.

Minification: the process of removing unnecessary or redundant data without affecting how the resource is processed by the browser.

source 

These are languages that your web designer used to design your website and to minify them merely means cleaning up.

WordPress makes this an easy task as there are plugins available to support, if your website is custom-built, your web developer should be able to fix the issues if necessary.

Keyword Research and Search Intent

A common misconception about undertaking SEO yourself is keyword research. Keyword stuffing (where you endlessly add your keywords into your copy) worked in the past, but Google has now evolved and penalises those doing this.

If you want to rank on page 1, then your focus should be on solving your dream clients’ problem by understanding their intentions. In part one we discussed the three search intentions a consumer can have using the word ‘pizza’; Navigational, Transactional or Information. (link to blog post 1)

Once you can marry the two, you are one step closer to getting them onto your website. Keyword research can take a while so you will need to set aside time to compile your list.

Tasks to do in 30 minutes or less:

  • Brainstorm all the keywords that you think are relevant to your business. This could be the type of products you sell, materials you use and location-specific.
  • Using free tools like Google Keyword Planner, Answer the Public and UberSuggest to add to your list. You can read more about my favourite free keyword tools here
  • Qualify your list with a paid tool to check the search volumes are correct. While the free tools are easy to use, using a paid tool will give you more information on other keywords that you should consider. You can find more information on paid keyword tools here
  • Search each of your keywords in Google and review the content appearing on page 1. Make a note of the recurring topics for the first six websites as they can be used for when you start to create content
  • Start mapping out your pages with keywords to build an idea of what you need. Use generic keywords that describe your products or what your small business does for the main pages (like the Home Page, About etc.) and keep the more specific keywords for product pages.

Set up your Google Accounts

There are three main tools from Google that can help improve your visibility. I would recommend setting before your website goes live. Google My Business is a storefront of your website on Google where you can add photos, including information about your business like opening hours and ask your clients for reviews. Google Search Console tells you how Google views your website when it is crawling it as well as how your customers find you, while Google Analytics is what your customers do while they are on your website.

Tasks to do in 30 minutes or less:

How to maximise visibility for an established website

Featured Snippets

Featured snippets are also known as answer boxes or position 0 as they are at the top of page 1.  Being in this position can improve the click-through rate to your website, and the best thing about it is that Google can pick the content from any site on page 1, not just position 1. There are three different types of featured snippets available: list, paragraph or table. Featured snippets are usually available for search queries that have answer a who/what/where/when/why and how questions.

Tasks to do in 30 minutes or less:

  • Use a tool like Serpstat to do both your keyword and featured snippet research. Take advantage of the free trial which should provide you with enough options to find the most relevant snippets for your website
  • Write down a list of all the snippets that you want to capture. Aim for ones that return a minimum of 1,000 search volume
  • Use your Google Search Console account to find low hanging fruit where you may be already ranking well. Therefore you only need to update the content
  • Search directly in Google to view the ‘People also asked’ box to find relevant content for each box as well as the current featured snippet. Add this to your list you should know which competitor has it currently and what type of snippet is showing
  • Update your content to answer the featured snippet with the right content type. Featured snippets can disappear altogether and then reappear again. I tend to check for featured snippets once a week depending on the client and the volume of traffic, but you may wish to do it less often if necessary

Branded query SEO

Google is constantly making changes to the algorithm and changes search engine result page features on a regular basis. Branded SEO is commonly overlooked by most small businesses; however, it’s a powerful tool that can improve not only your SEO but also your place in your industry. This is especially important for businesses who have a common name or have the same name to another business in a different niche. If you aren’t familiar with branded search, it’s anything that has your brand name in it. Searchers looking for a branded query are more likely to convert as they are further down the sales funnel than those looking for a non-branded query.

Tasks to do in 30 minutes or less:

  • Head to Google and search for your brand name to see what pops up. Hopefully, the first page is your website and social media pages. Make a note of what is appearing so you know what is currently available especially if it’s other websites.
  • Make sure that your internal linking (the links within your website) highlight the most important pages. You should see additional site links under your name URL for a branded search which should be pages like shop, about me, contact etc.
  • Do you actively share coupons, discounts or promotions on other websites? If you do, then it might make more sense to have a specific landing page on your domain. That way if a customer is looking for your brand + discount, your URL will show up over coupon websites.

Link building

Link building is one of the hardest parts of SEO especially with Google cracking down on underhand tactics and practices in recent years. It can be time-consuming and is a continuous task. Luckily for product-based businesses, there are plenty of options to make the most out of maximising exposure.

Tasks to do in 30 minutes or less:

Hopefully, this gave you some ideas on how to improve your visibility in 2019 by making the most out of your SEO strategy. If you’re in the process of rebranding then do check out my third blog post of this series.

Beyond the blog

I’d love to know your thoughts on today’s blog post, connect with me on Instagram @brilliantlyvisible or join in the conversation over in the Facebook Community

In the meantime, if you have any questions about building an SEO strategy get in touch.