In this weeks episode, I am chatting with a PR pro, Rosie Davies-Smith, founder of PR Dispatch and LFA. Rosie founded LFA in 2013, as she wanted to make PR even more accessible for brands with a great product. PR Dispatch her second business, born a few years ago, provides brands with everything they need to maximise their chances of press coverage for just £59 p/m.
Rosie talks us through her journey into PR, what to look for if you choose to outsource your PR, but more importantly how PR Dispatch can help you do it yourself, in as little as two hours a week! We also cover off Christmas Gift Guides and how you need to be thinking about that NOW (we call it Christmas in July in the retail industry) and how PR Dispatch can help you to be featured. An episode you need to listen to with a pen and paper as there are so many nuggets of wisdom.
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Five Dot Botanicals https://www.instagram.com/fivedotbotanics/
Stuart Gardiner https://www.instagram.com/stuartgardinerdesign/
Sharmadean Reid https://www.instagram.com/sharmadeanreid/
Rosie’s blog posts on “In-The-Co” https://smallandmighty.co/category/pr/
Sam is the founder of Small and Mighty Co. (previously known as Social Mouth) and leading expert in content marketing, independent retail and modern-day consumer behaviour with a career spanning over 15 years in the industry, with features on the BBC and iNewspaper. In addition to consulting, Sam is the host of an iTunes top 40 business podcast “Small and Mighty Conversations” celebrating the small business owner and creative entrepreneur.