Google's Algorithm Update: What It Is and What to Do - Small and Mighty Co.

Google’s Algorithm Update: What It Is and What to Do

Many of you on Instagram Stories said you have been negatively impacted by Google’s March update. So, this week SEO expert Pri Kruijen is talking us through what the algorithm update means and how to check if your website has been affected.

Google's Algorithm Update: What It Is and What to Do | Small and Mighty Co.

So here’s the big elephant in the room, Google – like Facebook and Instagram, are constantly updating or testing SOMETHING on a regular basis. Some of the tests have a big enough impact that the SEO industry notices while others pass without anyone realising.

The March algorithm update is one of the biggest I have seen and we saw a lot of volatility in the search results pages. Big enough that it impacted websites from different industries including power brands like Barclays, Not On The High Street and Compare the Market.

WHAT WAS THE GOOGLE ALGORITHM UPDATE?

Unfortunately, Google released no official guidelines on what they were testing or how it could impact websites. It is considered to be a broad update, which essentially means that Google changed the way it values different ranking factors.

WHAT DOES THIS MEAN FOR MY WEBSITE?

Now if you actively check your rankings in real time, you may have noticed some major fluctuations happening. I saw client’s websites go from page 1 to page 6 and then page 3 in the space of a few hours. Some small business owners I have spoken have not recovered and need the extra support to evaluate how they can improve rankings.

If you’ve noticed your sales have dropped then you may need to check your Google Search Console account to see what has happened.

HOW DO I CHECK IF I’VE BEEN IMPACTED?

Log into your Google Search Console and head to the performance section. (If you don’t have it set up, you won’t be able to check but set it up today – it only takes 5 minutes).

Use the filters to choose ‘last 3 months’ in the date field and filter out your country.

Click on average position and click-through rate (CTR).

WHAT TO LOOK FOR:

If you’ve been impacted, you may see your average position and/or click-through rate dropping. Depending on your website, this could be gradual or, it could be a dramatic drop-off.

WHAT TO DO NEXT:

If your website has not recovered and you are worried about your sales, you may need a deep dive analysis. Having a strategy in place can help recover your rankings and help you pivot other marketing channels when SEO isn’t helping.

HOW LONG WILL IT TAKE FOR ME TO RECOVER?

Without an audit, it is hard to say. With the right strategy in place, I’d expect a well-established website to bounce back within a couple of months at most.

For websites that have used spammy SEO tactics in the past, it could take much longer.

BEYOND THE BLOG

I am currently opening discovery calls for small business owners who have been negatively impacted by March’s update. If you would like more support, please contact in via my website or book in a discovery call.