When the quiet business period hits, try not to be overwhelmed. Moments like these open a space for organisation and creativity, rather than falling into a rut of overthinking and demotivation.
In this article, Fashion Brand Consultant Elizabeth Stiles shares her top five tips on making the most of your business lull.
Quiet periods offer the perfect opportunity to focus on your own self-development, along with more business-related planning such as sales reviews and social media content.
Tidy room = tidy mind. There’s a reason everyone lives by this mantra, and it’s so true. The benefits of having a tidy workspace are endless. Without even realising, your surroundings play a significant part in dictating your mood, productivity levels and motivation. Walking into your office and tripping over deliveries isn’t the best way to start the day, after all.
This applies to all spaces around you – your desktop, desk space/storage, study. Wherever you spend the majority of your time working, make sure it’s spotless and ready for you to sit down and focus.
Use quiet periods as a form of mental tidying too. Things like your phone and email newsletters may need that little bit of extra TLC to make sure everything is de-cluttered, organised and scheduled ready for the busier periods.
Quiet moments offer a great opportunity for you to assess past data. With more free time on your hands, you’re able to review your sales to calculate what has worked best for you. Once you have better clarity in terms of what works well, the next step can be to think about why it worked so well and how you can update it in order to replicate such success in the future.
During the sales review, you will inevitably be faced with what didn’t succeed as well. Rather than being discouraged by this, use it as fuel to push you forward. Discover why these things didn’t go well and how you can prevent the same thing from repeating itself in the future. Small yet important facets to consider are the mind frame you were in at the time – were you in a creative rut, for example? Or was it just a case of misjudgement? There are countless possibilities as to why products may fail to thrive yet assessing the reasons behind it are the most valuable way to improve.
Another part of the review process can involve an analysis of stock. Clear up space in the warehouse for new, fresh and exciting ideas by clearing old, redundant stock however you see fit.
Undoubtedly one of the most important parts of any downtime is self-development. With the stress of running a business, it gets far more difficult to factor time that is simply dedicated to your wellbeing.
Self-care is vastly becoming such a widely discussed topic in today’s society that companies are beginning to offer mental health days to their employees, showing that they understand how psychological wellbeing is just as important as physical.
Perfect your morning routine by starting the day off with a book chapter or podcast that enables you to manifest your goals whilst encouraging positive thoughts and gratitude.
Attend Ted Talks, networking events, workshops, courses and markets that champion self-development. Invest in books and planners that inspire you to be your best self. Cleanse your social media profiles from accounts that bring negativity or toxic energy.
Surrounding yourself with positive energy is sure to translate into your everyday life, and as a result, reflect in your working environment and attitude.
Once you’ve achieved this, you’re ready to develop yourself in a more external and business-focused way. It’s time to look at the bigger picture around you and assess your selling methods. Whether your products are wholesale or D2C, make sure you’re working to get your name out there every step of the way.
When it comes to life admin for your business, quiet periods are the prime opportunity to seize the moment as a time for organisation. Make sure all products are photographed in the most appealing way – if not, re-photograph! Free time is perfect for minor tasks such as these that you would usually brush under the carpet. The way your products look is essential to the traffic you attract to your business, so always retouch if there’s any room for improvement.
Quiet periods also offer an opportunity for you to reassess your website. With fresh eyes, see what elements of your website need a touch of attention or customisation. For example – does your ‘About Me’ section need an update? Small things can make a big difference, so if time is on your side – do it!
Of course, one of the final things that will be an essential part of your to-do list will be planning ahead. As touched upon in recent points, times of peace and quiet won’t come around too often, so seize the opportunity to plan ahead. You will thank yourself in the future.
Plan social media content, such as Instagram. Ask yourself a few questions such as:
If you need a refresh on the best ways to use hashtags, visit my recent blog post that offers a little guide on getting the best out of hashtags here and don’t forget to check out the In-The-Co articles by Content Marketing Expert Sam and Social Media Expert Carly (and Sam also dives into detail on hashtags in her free Instagram ebook).
I hope this article helps you to use quiet periods to their greatest potential.
If you want to discuss anything further, do not hesitate to contact me directly on any of my social media channels or website, found below.
Elizabeth is a fashion brand consultant. It’s safe to say she knows the buying and supply process inside out; she now wants to share everything with you so that you’re set to create new collections or develop your product range armed with the knowledge to succeed.
Elizabeth works with covetable clothing brand owners, taking designs effortlessly from paper to production & guiding you step-by-step so that you can turn your creative clothing ideas into reality.