Social Media Advertising Archives - Blog


Welcome to

Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

Meet the Co's >

categories menu

In this weeks episode, I chat with social media expert, Small and Mighty “Co” and founder of Keystone Virtual, Carly Stringer. Carly and I chat about how she got into working in social media and helps to demystify the world of Facebook and Instagram ads. Show Notes Connect with Me Instagram: How to Live Authentically […]

Read More

With over 7 million advertisers on Facebook you not only need to be using the right objectives, and targeting the right audiences – but stopping the scroll if you want to get the attention of your potential customers via what is becoming an ever-competitive marketing platform. Your ad creative is, therefore, one of the most […]

Read More

If you are looking to sprinkle a bit of magic on your Christmas Facebook Ad campaigns this season, here are 7 things you need to be doing.

Read More

When potential customers browse products on your website and/or add them to their cart, but don’t follow through with a purchase, what do you do? Do you have methods to entice them back?⁠ Carly Stringer, Ads Strategist has a solution. Abandoned Cart Statistics British shoppers abandon online baskets worth almost £30 a month, potentially resulting […]

Read More

Facebook currently offers 11 objectives to choose from when creating your advertising campaign. But which is the right one for your next campaign?

Read More

Seven Reasons Your Facebook Ads Aren’t Working | Small and Mighty Co.

Has a lack of success with Facebook/Instagram ads led you to believe Facebook ads aren’t right for your business? In this article, Carly Stringer, founder of Keystone Virtual, talk you through why your Facebook Ads aren’t working. Facebook currently has 2.38 billion monthly active users and Instagram has over 1 billion. As an independent retailer, […]

Read More

Build Trust and Increase Sales with User-Generated Content on Instagram | Small and Mighty Co.

In an era of social scepticism, authenticity and building trust among your online audience has never been more important. In this article Carly Stringer, founder Keystone Virtual talks you through why UGC (user-generated content) is key for helping you build trust and those all important sales. One of the best ways to build this trust […]

Read More

Why You Should Take a Look at What Ads Other Businesses Are Running on Instagram & Facebook |

Find out how you can see what ads other businesses are running on Facebook and Instagram right now and what insights you can take away from this research to inform your own ad strategy.

Read More


In this article, Social Media Expert Carly Stringer shares her advice for all you product-based businesses or indie retailers, as to why you should be using social media to connect with your audience and convert them into loyal customers. If you are an indie retailer you can’t afford to not be active on social media […]

Read More

Why and How to Add the Facebook Pixel to Shopify

If you are advertising your products on Facebook/Instagram then you need to install the Facebook Pixel (and make sure it’s firing correctly). Carly Stringer is here to tell you what the Pixel is, why you need it and how to add the Facebook Pixel to Shopify. What is the ‘Facebook Pixel’? The Facebook pixel is […]

Read More