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In-the-Co

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Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

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This week, Pri shares a step-by-step guide on how to implement review schema on your website so your reviews are visible in Google. It’s one of the more technical posts she’s written but showing your 5-star reviews in Google is a must for any small business wanting to improve their sales. What is Product Review […]

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This week, SEO expert Pri Kruijen is discussing how you can use Google Analytics to learn more about your ideal client so you can make smarter businesses and help grow your sales with targeted messaging. Most business owners forget how much information is available to them, in their Google Analytics accounts. If you haven’t set […]

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Many of you on Instagram Stories said you have been negatively impacted by Google’s March update. So, this week SEO expert Pri Kruijen is talking us through what the algorithm update means and how to check if your website has been affected. So here’s the big elephant in the room, Google – like Facebook and […]

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SEO Expert Pri Kruijen gives us the lowdown on why duplicate content is hindering your business being found on Google. What is duplicate content? Before we deep dive into duplicate content and how it affects your website SEO, it’s important to understand what it is and how easily you can create it. While having the […]

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In this article, SEO Expert Pri and Copywriter Charlotte tell us about the difference between copywriting and writing copy for SEO – as there are some distinct differences…   In early January, I met up with Sam and my fellow Cos for an afternoon of surprises, yummy sandwiches and afternoon tea. One person I was […]

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If you’re struggling to get your website on the first page of Google, you are going to love implementing the easy tasks, Pri Kruijen shares with us in this article. Today, we’re getting creative with our SEO strategy and setting up Google My Business profiles.

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In part three of this three-post series, Pri Kruijen shares the key considerations you need to think about when rebranding, with a list of critical tasks you can do in as little as thirty minutes a day.

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In part two of this three-post series, Pri Kruijen helps you as a new small business (or new to SEO) to establish a list of critical tasks you can do in as little as thirty minutes a day.

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A beautiful website is one thing, but does it make people buy? In this article Website expert Gemma Dudley spills the beans on how to structure your website in such a way that it converts and Pri Kruijen adds her thoughts on SEO.

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In this three-post series, Pri Kruijen spills all on SEO strategies.  In part one she covers off exactly what an SEO strategy is and why you should have one in 2019 to grow your online presence. What is an SEO strategy? Simply, an SEO strategy is a series of actions to improve the visibility of […]

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