Welcome to In-The-Co, a business blog with a difference.
No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.
Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.
Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.
Joanne Griffin, founder of Arnold & Bird is sharing 2020 Halloween trends to inspire your product development for this spooky holiday. Although Halloween is seen as more of an American tradition, it is a growing area in the UK as more people here are celebrating this spooky occasion. According to data analytics company GlobalData, via […]
In this article Joanne Griffin, founder of Arnold & Bird shares her quick tips to get out of that creative rut and get inspired both quickly and with ease. When running a retail business you get to be inspired on a daily basis. But sometimes the creative juices are a bit lacking as all of […]
It’s wedding season! Which means it’s a great time to tap into these four 2020 wedding trends. Whether you’re solely a wedding based business, or you sell home & gift products. Read through these four 2020 weddings trends, put together by Joanne Griffin, founder of Arnold & Bird, and see how you can add them to […]
If you’re looking for tips on how to create products that aren’t handmade or made for you in a factory. Then Joanne Griffin from Arnold & Bird shares advice on alternative ways to manufacture. If you’re just starting a home & gift business, or you’ve begun and want to add more products to your […]
In this article Joanne Griffin, founder of Arnold & Bird shares how you can get free trend information from the leading experts without spending a penny. The big trend experts charge a lot of money for their services. And when I say a lot I’m talking everywhere from hundreds of pounds up to tens of […]
What to know how to interpret trends? Joanne Griffin, founder of Arnold & Bird is sharing why trends are relevant even if you’re not a fashion business. And most importantly how to understand them in a way you can use them for your business. Trends. I know some businesses hate this word and say things […]
In this article Joanne Griffin, founder of Arnold and Bird shares three unique packaging trends for retail business to use for their products that covers ‘packvertising’, multi-use and eco and sustainable alternatives. Pretty much all retail products need some form of packaging to tell the customer about the product and to protect it. And that […]
While you’re developing your product range, it’s essential to identify where your products are in their lifecycle; in this article Joanne Griffin, founder of Arnold and Bird shares her advice for using the lifecycle to forward plan. Products typically follow a lifecycle from time released to revenue generated (£). As you can see in the […]
Your social media following on Instagram, Facebook or Twitter, is a powerful tool to help you develop your product range. In this article Joanne Griffin, talks you through her top tips for utilising your ideal customer for product development help. Ask questions Ask your followers questions, but make sure they’re the right ones. If you ask […]
‘Brand Values’, all businesses big and small should have them but they’re much more than just a few sentences jotted down on a piece of paper. In this article, Product Development Expert Joanne Griffin shares how to identify your USP and incorporate this into your products ensuring your range stands out from the competition. Knowing […]