Product Development - Fashion Archives - Blog


Welcome to

Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

Meet the Co's >

categories menu

Blue Planet? Stacey Dooley’s documentary on fashion pollution? They’re both having an enormous impact on the way we shop and ‘conscious consumerism’. In this article, Elizabeth Stiles, Fashion Consultant, gives us the low down on how you can make you clothing brand more ethical. First things first, I want to let you know that you […]

Read More

In this article ex Fashion Buyer, Elizabeth Stiles shares her top consumer trends Indie brands need to implement this year. The retail world is changing very quickly and I read a quote recently that really struck a chord with me : “I believe the ‘death of the high street’ is a myth; I think it’s […]

Read More

Unsure what to ask a potential clothing manufacturer when starting out? Fashion Brand Consultant, Elizabeth Stiles gives us the low-down on the top five questions you need to ask.   Leadtimes When you’re looking for a manufacturer, it’s important to know when you want to launch and work backwards from then!  It’s vital to know […]

Read More

Manufacturing in the UK automatically brings up thoughts of extra expenses and tight profit margins, however, this is often not the case.  In this article, Fashion Retail Consultant Elizabeth Stiles outlines ten reasons why ‘Made in Britain’ can increase your small business’ profit margin and streamline your production process. 1. Distance / Time Difference Geography […]

Read More

In this article Fashion Brand Consultant, Elizabeth Stiles shares her recap of the SS19 trends and how you can interpret these trends into your own personal collections in time for SS19.  Remember that fashion is slowing down so don’t put too much pressure on to cover all the trends at the ‘right’ time. When reviewing […]

Read More