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In-the-Co

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Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

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Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

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Also known as your’ inner voice’, ‘gut-feel’, ‘sixth sense’ or ‘hunch’, this feeling impacts our daily lives – whether we’re aware of it or not. But where do they come from, and why does it matter?  Intuition is not logical. It is not the result of considered steps that are easily explained or shared; instead, […]

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Your inner voice expresses the honest feelings of your true self and is the source of your inspiration, creativity, and intuition. By listening to your inner voice, you can gain insight into what makes you happy and unhappy and gain the power to transform your life into one that is more vibrant and fulfilling. Unfortunately, […]

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How do you know if your decisions are coming from your Intuition or your Ego? Those who follow their intuition tend to have a more enjoyable and meaningful life. Those who follow their ego may well be successful in many ways, but they’re more likely to find themselves wondering why they’re not as happy as […]

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EFT, Emotional Freedom Technique is one of my favourite energy modalities to use with clients. In short, EFT is an alternative treatment dealing with emotional distress and blocks, and it can be used for physical pain. Emotional Freedom Techniques is a form of counselling intervention that draws on various theories of alternative medicine including acupuncture, […]

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When you first started mulling over the idea of going it alone, you likely were thinking: “I can’t wait to get away from this awful job.” “I just want to be home with my kids.” “This dead-end job is going nowhere.” “I’m tired of working crazy hours.”  “I know I’m worth more than they’re paying […]

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I get it. You’re a solo-preneur.  You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to edit and upload videos to YouTube, figured out how to format your email newsletter, and even wrestled […]

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“I’ve never been good with money.” “I hate budgets.” “I’ll never be a 6-figure earner.”  “My market won’t pay premium prices.” If you’ve ever heard these statements come out of your mouth—or even in your head—then you’re engaging in a damaging habit known as negative self-talk. By telling yourself these lies (and yes, they are […]

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We all do it. No matter how successful you are, at one time or another, you’ll fall into the self-sabotage trap, and the price of admission is high.  Your income will suffer. Your self-esteem will plummet. Your confidence will find new lows.  The result? Frustration. Burnout. Resentment (of your clients or your business). And yes, […]

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We all do it. No matter how successful you are, at one time or another, you’ll fall into the self-sabotage trap, and the price of admission is high.

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Challenges are there to test you. At worst, they delay your success, but problem-solving is one of the many skills that make up a great entrepreneur. “A smooth sea never made a skilled sailor.” Often a setback is a chance to advance your knowledge, see things differently; which can, in turn, result in achieving a […]

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