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In-the-Co

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Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

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Apart from the obvious tips to increase your engagement such as post high-quality content, write captivating captions and use relevant hashtags, there are SEVEN other things you could be doing to increase your engagement.

One of my good Instagram friends runs an online shop and she knows that her customers are on Instagram, but they aren’t using the community hashtags as they are there to share content with friends and family. They might be adding the odd generic hashtag but she hasn’t got time to sift through the billion of posts under #love to find some people that might be interested in her gorgeous homeware. 

So, here are 7 ways to reach your target audience…

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Instagram has come a long way since it was released in 2010. Initially, you could only post photos taken within the app and add one of the 23 filters that Instagram provided you with. Fast forward to 2017, you can post photos taken on any device and from anytime, you can make all your own edits beforehand or edit in the Instagram app if you are so inclined.

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This last week I have been crazy busy responding to Instagram messages, Facebook group posts, Quora questions and Reddit members all needing helping to lift their shadow ban. 

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Ever suffered from caption writer’s block? Got the perfect edited photograph ready to ‘gram but you just don’t know what to say? 

You’re not alone. 

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  Here are my top tips for getting your small business (or personal) Instagram account to the top of your follower’s newsfeed. 

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Hashtags, once used by Twitter users to make posts searchable have become common practice across all social media channels; however, their use is very different from platform to platform. Have you mastered the art of the hashtag?

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 So, you’re a small business, you have social media but you aren’t seeing any results? Could you be going about it the wrong way?

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