Content Marketing Archives - Blog


Welcome to

Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

Meet the Co's >

categories menu

The month of January is always flooded with blog posts on social media trends for the year ahead. In this article, Carly Stringer of Keystone Virtual provides insight into the 6 social media trends for 2019 that Small and Mighty businesses shouldn’t ignore, with tips on how you can begin to incorporate them into your […]

Read More

April is the month of change, the clocks have gone forward, Spring is.. springing up and YOU are going to start putting yourself out there on Instagram Stories and I have the perfect challenge for you.

Read More

Viral blog posts; a blessing and a curse!  Some are super useful and others, not so much. 

Here are ten statements made in a recent viral blog post – and my take on them.

Read More

In 2018 there is going to be a BIG shake-up for all Instagram users and brand and I, for one, am excited, so what are my predicted trends for the platform?

Read More

It might surprise you to learn that on Instagram you can be too popular.

Read More

Everyone is an “expert” in social media these days, and when looking for someone to support you with your business’ social, your first instinct may well be to go to a millennial with thousands of followers! Because they know what they’re doing, right?


Read More

The second best-kept secret to better Instagram posts is edit, edit, edit! (Number one is to learn how to take a better photo).

I have pretty much every editing app on my iPhone, and I dread to think as to how much I have spent over the years on apps in an attempt to improve my ‘gram or achieve a particular aesthetic. 

In this post, I am going to share my current “go-to” apps to improve your Instagram images and use one photo as an example as to how I have improved it using three of the apps.

Read More

Five really easy things you could be doing to jumpstart your Instagram engagement and build your brand…

Read More

Apart from the obvious tips to increase your engagement such as post high-quality content, write captivating captions and use relevant hashtags, there are SEVEN other things you could be doing to increase your engagement.

One of my good Instagram friends runs an online shop and she knows that her customers are on Instagram, but they aren’t using the community hashtags as they are there to share content with friends and family. They might be adding the odd generic hashtag but she hasn’t got time to sift through the billion of posts under #love to find some people that might be interested in her gorgeous homeware. 

So, here are 7 ways to reach your target audience…

Read More

Instagram has come a long way since it was released in 2010. Initially, you could only post photos taken within the app and add one of the 23 filters that Instagram provided you with. Fast forward to 2017, you can post photos taken on any device and from anytime, you can make all your own edits beforehand or edit in the Instagram app if you are so inclined.

Read More