Welcome to In-The-Co, a business blog with a difference.
No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.
Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.
Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.
When you first started mulling over the idea of going it alone, you likely were thinking: “I can’t wait to get away from this awful job.” “I just want to be home with my kids.” “This dead-end job is going nowhere.” “I’m tired of working crazy hours.” “I know I’m worth more than they’re paying […]
I get it. You’re a solo-preneur. You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to edit and upload videos to YouTube, figured out how to format your email newsletter, and even wrestled […]
“I’ve never been good with money.” “I hate budgets.” “I’ll never be a 6-figure earner.” “My market won’t pay premium prices.” If you’ve ever heard these statements come out of your mouth—or even in your head—then you’re engaging in a damaging habit known as negative self-talk. By telling yourself these lies (and yes, they are […]
We all do it. No matter how successful you are, at one time or another, you’ll fall into the self-sabotage trap, and the price of admission is high. Your income will suffer. Your self-esteem will plummet. Your confidence will find new lows. The result? Frustration. Burnout. Resentment (of your clients or your business). And yes, […]
We all do it. No matter how successful you are, at one time or another, you’ll fall into the self-sabotage trap, and the price of admission is high.
Challenges are there to test you. At worst, they delay your success, but problem-solving is one of the many skills that make up a great entrepreneur. “A smooth sea never made a skilled sailor.” Often a setback is a chance to advance your knowledge, see things differently; which can, in turn, result in achieving a […]
Have negative thoughts hindered your efforts to root, grow and thrive? Your personal beliefs about yourself and your life matter more than you realise. In fact, those beliefs become the very foundation upon which you build your life. How do you recognise self-sabotaging thoughts? Some common self-limiting thoughts are: “I’ll never be able to save any […]
Catherine Erdly, Retail Business Consultant shares her top tips on building and nurturing a community before turning them into paying customers. Retailers that are succeeding in 2019 are doing so because they are building communities. If you look at the most popular names in the markets they have a narrative and a fan base that […]
Often a creative business owner does not see themselves as a numbers person so shy away from grappling the figures in their business. In this blog, Catherine Erdly runs through the top reasons that you need to get comfortable with the numbers in your business. Everyone has their inclinations, some of us are more creatively […]
Nothing can give you a bigger buzz in a product business than a best seller flying off your shelves. In this article, Catherine Erdly outlines what you can learn from your successes, and how to use them to power your business forwards. Don’t you just love it when a product sells like hot cakes? Who […]