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In-the-Co

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Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

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To the right person, your brand design should feel like a siren call, irresistible and mysteriously compelling. Imagery and design is often the very first experience we have with a brand or product – so it’s so important to get it right. It’s equally important to know when your brand design is working well for […]

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When a brand design is done well everything flows and the overall look is cohesive and professional. There is an element of trust built with your audience through that initial impression. Considered use of colour, typography, and imagery gives that first taste of your ‘brand promise’ and you’ll want to make sure that ‘promise’ falls […]

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When you have a product based business, there are so many touch points with your customers and audience, which means tonnes of chances to solidify your brand and message in their eyes. In this blog post Brand Stylist Meg Harrop discusses why it’s essential for your growing business to have more than a single logo design, […]

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Brand or Branding? Two words often interchanged but actually, they are completely different buzzwords both with equal importance to your small and mighty business. Meg Harrop, Brand Stylist gives you the lowdown on what each of these are and why they are of equal importance when it comes to building a brand that goes the […]

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 When you’re setting up or rebranding your business, it can be tempting to go right ahead and start thinking about your logo and order packaging; making everything looking ‘on-brand’ can be an expensive mistake.  In this article Brand Stylist, Meg Harrop shares the three questions you need to ask yourself before branding or rebranding your […]

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‘Brand Values’, all businesses big and small should have them but they’re much more than just a few sentences jotted down on a piece of paper. In this article, Product Development Expert Joanne Griffin shares how to identify your USP and incorporate this into your products ensuring your range stands out from the competition. Knowing […]

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I’ll be honest, I should have had professional photos taken back when I incorporated my business, but well, budgets were tight – being a service lead business, I didn’t need a lot of financial investment, so my cash pool was pretty dry. 12 months in as my business was starting to boom, I began to be asked for my “headshot”, and all I had was a (really nice) holiday photo, that didn’t exactly scream “professional”! 

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