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In-the-Co

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Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

Meet the Co's >

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As the founder of the award-winning PR agency LFA, as well as the innovative member’s platform PR Dispatch, that specialises in supporting independent brands in getting the coverage they deserve, Rosie Davies-Smith has seen all sides of the PR industry. In this article, Rosie will help shed some light on the realities of PR and […]

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In this episode, I chat with Kane Dowell, founder of Ask Mummy & Daddy, a British traditional confectionary gifting company. Kane shares the highs and lows of running your own business and why cash-flow is absolutely key to success. An absolute must-listen for all small business owners as we could all do with a bit […]

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A topic close to the heart of contributing author Elizabeth Stiles, Fashion Consultant. In this article, she shares her insight into why so many indie brands fail and how these faux pas can be avoided. I started working as a consultant because the success rate in small business startups is so low.  I knew the […]

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Just like outsourcing any other area of your business to somebody else, there are a number of things to consider when outsourcing a copywriter to write for your small and mighty business. In this article, E-commerce Copywriter, Charlotte Ferris shares what to look for and the signs that show you’ve found the one! So you’re […]

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Kicking off season four is my first guest, Syreeta Challinger, co-founder of Moments of Sense & Style. Moments Of Sense & Style, MOSS, was conceived after life took an unexpected turn; when Syreeta and her partner Rob had their world turned upside down.  The old adage rings true. A rolling stone gathers no moss and […]

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In this article, Catherine Erdly, founder of Future Retail Consulting, looks at three ways to boost your bottom line by identifying areas where you could be losing money in your small product business. How much stock do you have? Do you know how much stock you are holding in your business?  If you make your […]

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Has a lack of success with Facebook/Instagram ads led you to believe Facebook ads aren’t right for your business? In this article, Carly Stringer, founder of Keystone Virtual, talk you through why your Facebook Ads aren’t working. Facebook currently has 2.38 billion monthly active users and Instagram has over 1 billion. As an independent retailer, […]

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When you want to start to wholesale it can be difficult to know what you need to do first and it might feel like an all-consuming huge task. In this post wholesale mentor, Therese Oertenblad breaks it down into 7 tasks to get you started selling to shops. 1. Get your product retail ready When […]

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This week, SEO expert Pri Kruijen is discussing how you can use Google Analytics to learn more about your ideal client so you can make smarter businesses and help grow your sales with targeted messaging. Most business owners forget how much information is available to them, in their Google Analytics accounts. If you haven’t set […]

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Good design has the power to build trust, credibility, and customers perception of value. Typography is at the heart of good design, so in this blog post Brand Stylist, Meg Harrop gives us some tips on how you can begin to use the basics of good type design within your business. Maybe you’re not a […]

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