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In-the-Co

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Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

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Hands-up who watches a thrilling TV drama and then spends the rest of the day feeling on edge? or a weepy movie and for some reason, you’re feeling down about life and yet you spend a couple of hours watching a comedian and you’re in a good mood for the rest of the day? What […]

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In this episode, I chat with fellow Small and Mighty ‘Co’, Catherine Erdly, founder of Future Retail Consulting. Catherine is a highly experienced retail expert, with almost two decades of experience working for many well-known retailers and now works with independent brands to help them get more organised and make more money. We chat about […]

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While you’re developing your product range, it’s essential to identify where your products are in their lifecycle; in this article Joanne Griffin, founder of Arnold and Bird shares her advice for using the lifecycle to forward plan. Products typically follow a lifecycle from time released to revenue generated (£). As you can see in the […]

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In this article ex Fashion Buyer, Elizabeth Stiles shares her top consumer trends Indie brands need to implement this year. The retail world is changing very quickly and I read a quote recently that really struck a chord with me : “I believe the ‘death of the high street’ is a myth; I think it’s […]

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In episode seven of Small and Mighty Conversations, I chat with the lovely Libby Ballard, maker and designer behind Libby Ballard Ceramics, lovingly producing hand-thrown ceramic tableware from her studio in Bristol. In this episode, Libby and I chat about starting a business and the process Libby went through (sharing some super useful tips), why […]

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In this article, Charlotte Ferris, E-Commerce Copywriter shares five steps you can put into practice so that you can find your brand voice and be confident with what you want to say and how you want to say it. Your brand needs a voice, but knowing what tone to use, the right words to choose […]

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We know that finding the time in your schedule to tackle PR can be tricky – in this article, Rosie Davies-Smith will help you to identify where you can find the time and what you need to do in those precious PR moments. The biggest concern we hear from small businesses, on an almost daily […]

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When a brand design is done well everything flows and the overall look is cohesive and professional. There is an element of trust built with your audience through that initial impression. Considered use of colour, typography, and imagery gives that first taste of your ‘brand promise’ and you’ll want to make sure that ‘promise’ falls […]

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In episode six, I chat with the lovely Emma Giacalone, free-motion embroidery artist and founder of Emma Giacalone Textiles. Emma and I chat about starting a business off the back of her passion product, her top two successes of 2018, her love of Instagram and how she uses it to guide her when it comes […]

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In this article, Catherine Erdly of Future Retail Consulting outlines three methods that you can track and see if you are growing your sales in every way that you can. Ask most product entrepreneurs what their goals are for their business, and most of them will talk about growing their sales. When asked for more […]

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