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In-the-Co

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Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

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This month, SEO expert Pri Kruijen discusses how you should create a content plan for your online shop. If you’ve been putting off starting a blog for your website, these tips should help you overcome your writer’s block. The first part of creating your content strategy is understanding your ideal client. This is broken into […]

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Therese Ørtenblad, our Wholesale contributing expert, is on hand to help you plan your fourth quarter, whether you’re a seasoned wholesaler or have added this to your 2019 business strategy, this article gives you the insights and actions to take, October-December. We’re about to hit the busiest time of the year. If you are running your own business with […]

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We know how tempting it is. You launch a brand or a new product and you obviously want the press and people talking about. The first option you probably consider is hiring a PR agency or freelancer because they are the experts and will get results quickly… so you think. I am not taking anything […]

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When the quiet business period hits, try not to be overwhelmed. Moments like these open a space for organisation and creativity, rather than falling into a rut of overthinking and demotivation. In this article, Fashion Brand Consultant Elizabeth Stiles shares her top five tips on making the most of your business lull. Quiet periods offer […]

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Sometimes you just need a little inside info in order to get your brand looking beautiful across the board. In this article Brand Stylist Meg Harrop shares three simple hacks to help you stay consistent with your branding. I’ve spoken in previous blog posts about keeping your branding consistent across all platforms and all the […]

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In the first episode of the new season I chat with Leona Thrift-ola, founder of Indie Roller and the most requested guest I have ever had! A woman after my own heart, and chatting with Leona felt like I had found a kindred spirit. With 17 years in business, Leona is a font of knowledge […]

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Often a creative business owner does not see themselves as a numbers person so shy away from grappling the figures in their business. In this blog, Catherine Erdly runs through the top reasons that you need to get comfortable with the numbers in your business. Everyone has their inclinations, some of us are more creatively […]

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Joanne Griffin, founder of Arnold & Bird is sharing 2020 Halloween trends to inspire your product development for this spooky holiday. Although Halloween is seen as more of an American tradition, it is a growing area in the UK as more people here are celebrating this spooky occasion.  According to data analytics company GlobalData, via […]

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In this article, E-commerce Copywriter, Charlotte Ferris welcomes the new season and shares her top tips for creating seasonal brand content that sells. Autumn has arrived and along with pumpkin spiced lattes, a return to knitwear and the leaves changing colour, the new season also brings a new opportunity to create seasonal brand content for […]

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In this article, Fashion Brand Consultant Elizabeth Stiles shares her top eight tips on developing a commercial product range. In previous articles, I have discussed starting a successful fashion business and shared some key tips to aid you in your start-up journey. Once the business concept has been carefully crafted and established, it’s inevitable that […]

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