Welcome to In-The-Co, a business blog with a difference.
No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.
Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.
Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.
In this weeks episode I chat with graphic designer/illustrator turned small business owner Emily Canino, founder of Doodlemoo. Emily shares her business journey from redundancy to having her prints featured on E4’s Tattoo Fixers! We talk about using Instagram to build a community, the power of Twitter and how to take your PR into your […]
Catherine Erdly, Retail Business Consultant shares her top tips on building and nurturing a community before turning them into paying customers. Retailers that are succeeding in 2019 are doing so because they are building communities. If you look at the most popular names in the markets they have a narrative and a fan base that […]
In this weeks episode, I chat with Clio Sigismondi, one half of the sister team behind Black & Sigi, a wire-wrapped handmade jewellery brand designed so that women can express their inner confidence and beauty. Clio and I chat about the evolvement of their business from Etsy store, to thriving B2C and B2B business model […]
Just in time for the busiest online retail quarter, Charlotte Ferris from Medialuxe shares some quick homepage tips to help maximise your e-commerce offering. There is absolutely no denying that if your brand sells products online, your homepage is the most valuable page of your website. After all, it’s essentially your shop window and just […]
Serial entrepreneur Jette Virdi has founded five businesses in fifteen years with her latest venture ilo, aimed at changing the narrative around periods, through education, inspiration and empowerment – as well as nasty-free sanitary products. Jette runs us through her business history and shares her why and mission for ilo. A must-listen for anyone wanting […]
With over 7 million advertisers on Facebook you not only need to be using the right objectives, and targeting the right audiences – but stopping the scroll if you want to get the attention of your potential customers via what is becoming an ever-competitive marketing platform. Your ad creative is, therefore, one of the most […]
In this episode, I chat with serial entrepreneur Alex Carlton (husband to season three guest Aimee Carlton). Alex takes us through his entrepreneurial journey, which started by selling bacon sandwiches on a school ski trip! He shares the highs and lows of building and selling his first business Funkin Cocktails, followed by his latest venture, Stryyk […]
This month, SEO expert Pri Kruijen discusses how you should create a content plan for your online shop. If you’ve been putting off starting a blog for your website, these tips should help you overcome your writer’s block. The first part of creating your content strategy is understanding your ideal client. This is broken into […]
Therese Ørtenblad, our Wholesale contributing expert, is on hand to help you plan your fourth quarter, whether you’re a seasoned wholesaler or have added this to your 2019 business strategy, this article gives you the insights and actions to take, October-December. We’re about to hit the busiest time of the year. If you are running your own business with […]
We know how tempting it is. You launch a brand or a new product and you obviously want the press and people talking about. The first option you probably consider is hiring a PR agency or freelancer because they are the experts and will get results quickly… so you think. I am not taking anything […]