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In-the-Co

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Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

Meet the Co's >

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Once you’ve scored the coverage how do you make sure that you get the most out of it? In this article, Rosie Davies-Smith will help cover the best ways to maximise your coverage’s momentum by PRing your PR. So, you’ve put the hard work in; you’ve sorted your assets, you’ve contacted the press and you’ve […]

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The news at the moment is full of stories about large high street retailers in trouble. If you own a retail business or are planning to start one, you’re probably wondering what’s next for the retail industry, in this article Retail Business Consultant, Catherine Erdly shares her thoughts on what’s next for the Great British […]

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You may have seen the term ‘brand storytelling’ doing the rounds online – and rightly so, it’s a powerful tool for brands to connect with their customers. In this article E-Commerce Copywriter Charlotte Ferris shares the art of storytelling. Every single brand has a story to share, however that doesn’t necessarily mean that working out […]

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Closing season three, we have fellow Small and Mighty ‘Co’, Elizabeth Stiles, Fashion Brand Consultant. In today’s episode, Elizabeth shares how she got in to working in fashion and starting her own consultancy, her top tips for emerging and established fashion brands and her thoughts around sustainability in the industry and whether it is a […]

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To the right person, your brand design should feel like a siren call, irresistible and mysteriously compelling. Imagery and design is often the very first experience we have with a brand or product – so it’s so important to get it right. It’s equally important to know when your brand design is working well for […]

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Find out how you can see what ads other businesses are running on Facebook and Instagram right now and what insights you can take away from this research to inform your own ad strategy.

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Therese Ørtenblad, our Wholesale contributing expert, is on hand to help you plan your second quarter, whether you’re a seasoned wholesaler or have added this to your 2019 business strategy, this article gives you the insights and actions to take, April – June. Spring is in the air which hopefully means that shops that have […]

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In this weeks episode, I chat with London based Amiee Carlton, Master NLP Practitioner, Development Coach and Energy Worker and founder of Liferocks. We chat about Amiees transition from fashion designer to self-employed crystal healer and energy worker, how you can use crystals, manifestation and ‘speaking with your soul’ to further yourself both personally and professionally and […]

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In this article Joanne Griffin, founder of Arnold and Bird shares three unique packaging trends for retail business to use for their products that covers ‘packvertising’, multi-use and eco and sustainable alternatives. Pretty much all retail products need some form of packaging to tell the customer about the product and to protect it. And that […]

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Blue Planet? Stacey Dooley’s documentary on fashion pollution? They’re both having an enormous impact on the way we shop and ‘conscious consumerism’. In this article, Elizabeth Stiles, Fashion Consultant, gives us the low down on how you can make you clothing brand more ethical. First things first, I want to let you know that you […]

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