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In-the-Co

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Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

Meet the Co's >

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In this article Joanne Griffin, founder of Arnold & Bird shares her quick tips to get out of that creative rut and get inspired both quickly and with ease. When running a retail business you get to be inspired on a daily basis. But sometimes the creative juices are a bit lacking as all of […]

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What are the building blocks of a strong brand? In this article Brand Stylist, Meg Harrop discusses what the seven key attributes are and gives tips on how to strengthen each one. Before we dive into the elements that make up a strong brand, let’s first recap what a brand actually is. It’s a big […]

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In this article, our wholesale expert Therese Ørtenblad will talk about what you need to do to stay on top of your wholesale this autumn. September is a busy month, the children go back to school, you might have one or two trade-shows at the beginning of the month and even if you don’t, you […]

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Nothing can give you a bigger buzz in a product business than a best seller flying off your shelves. In this article, Catherine Erdly outlines what you can learn from your successes, and how to use them to power your business forwards. Don’t you just love it when a product sells like hot cakes? Who […]

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If you are looking to sprinkle a bit of magic on your Christmas Facebook Ad campaigns this season, here are 7 things you need to be doing.

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In this article, Pri Kruijen, SEO expert has pulled together what you need to look out for when assessing whether an influencer is a right match for your business. Often influencers tempt smaller brands with the promise of a juicy backlink to their website and tons of traffic but similar to Instagram – not all […]

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How are some brands able to achieve such instant recognition? Brand recognition comes down to one super simple concept – Consistency! In this article Brand Stylist, Meg Harrop walks through four tips for keeping consistent with your brand message and visuals, and why this one concept can help your business to grow. We’ve all seen […]

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In the final episode of season four, I chat with Kate Taylor, creativity and empowerment coach, Master neuro-linguistic programming (NLP) practitioner & clinical hypnotherapist, Qoya teacher, writer, and speaker on a mission to help us live an embodied life, full of creative expression. Kate shares how and why she came to found her business, her top […]

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In this article, E-commerce Copywriter, Charlotte Ferris shares a breakdown of what brand messaging is and how each element can help your business. Let me ask you a question… does your small and mighty business have a set of brand messaging? If the answer is no, let’s change that – not only will it help […]

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In this article, Therese Oertenblad from the Small Business Collaborative talks about what you can do to be a good supplier and build a long-standing relationship with a retailer. A good relationship takes work, from both sides, it’s not just you as a supplier that needs to make an effort but there are a few […]

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