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In-the-Co

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Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

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In this article ex Fashion Buyer, Elizabeth Stiles shares the two things you need to do to ensure a much smoother process when working with a factory. A lot of my clients come to me as they are nervous about working with a factory for their products which is totally understandable! It can be a […]

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In this article, E-commerce Copywriter, Charlotte Ferris talks you through her quick tips to avoid the most common online copy mistakes so you can write clearly and confidently for your business. In your mind, you know exactly what you want to say about your products, but, actually putting pen to paper, (or should I say […]

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In this article Retail Business Consultant, Catherine Erdly shares why ‘Hero Products’ are imperative for the success of your small business and why 80% of your incomes comes from just 20% of your range. Where do you take most of your money? When you review your sales, have you ever looked at not just how […]

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In an era of social scepticism, authenticity and building trust among your online audience has never been more important. In this article Carly Stringer, founder Keystone Virtual talks you through why UGC (user-generated content) is key for helping you build trust and those all important sales. One of the best ways to build this trust […]

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We know the importance of good PR but understand that it can be a pretty time-consuming task too, so what happens when you stop putting in the time to your PR? In this article, Rosie Davies-Smith will help to break down what happens when you give up on your PR. We have a lot of […]

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Choosing the perfect colour palette for your brand can seem like a daunting task when you don’t know where to start – in this post Brand Stylist Meg Harrop shares her advice on choosing a palette based on your brand personality and values. Colour plays a major role in making your brand recognisable and holds […]

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What to know how to interpret trends? Joanne Griffin, founder of Arnold & Bird is sharing why trends are relevant even if you’re not a fashion business. And most importantly how to understand them in a way you can use them for your business. Trends. I know some businesses hate this word and say things […]

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Many of you on Instagram Stories said you have been negatively impacted by Google’s March update. So, this week SEO expert Pri Kruijen is talking us through what the algorithm update means and how to check if your website has been affected. So here’s the big elephant in the room, Google – like Facebook and […]

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In a challenging retail climate, it can be difficult see how you can grow your business and keep up with the relevant retail news, in this article, wholesale expert Therese Oertenblad explores how you as a small business owner can use some of the retail trends of 2019 to grow your wholesale. Experience led retail […]

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SEO Expert Pri Kruijen gives us the lowdown on why duplicate content is hindering your business being found on Google. What is duplicate content? Before we deep dive into duplicate content and how it affects your website SEO, it’s important to understand what it is and how easily you can create it. While having the […]

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