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In-the-Co

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Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

Meet the Co's >

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In this episode I chat with former RAF Air Traffic controller turned multi-award-winning fashion boutique owner. Helen started Five Six Blue Boutique when a need to take control of the important things in life resulted in pursuing a passion for beautiful clothing. We chat all about the importance of putting the customer first, how starting […]

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When it comes to a brand blog for your small and mighty business, have you ever paused to think about the type of content you’re creating? In this article, E-commerce Copywriter, Charlotte Ferris shares what both ‘evergreen’ and ‘seasonal’ types of content are and how both can benefit your blog offering. Having a brand blog […]

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We all know that Christmas is the busiest time of year but does that mean you shouldn’t be pushing your products to the press and rely upon shoppers finding you on their own? Absolutely not! In this article, Rosie Davies-Smith will help to show you the power of the Christmas Gift Guide and how to […]

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In this episode, I chat with Jacqueline Colley, an Illustrator and Pattern Designer based in London who specialises in creating explorable and playful illustrations that defy the ordinary. Jacqueline and I chat about how being a ‘sproduct’ business has helped her to thrive, our love/hate relationship with Instagram and why more small businesses need to […]

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In this article, Catherine Erdly, retail consultant and strategist outlines how you can look for the bottlenecks in your business that could block future growth. It’s natural for business owners to want to grow their business – to sell more products, to develop their core team, and to increase their profits. However, not every company […]

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Therese Ørtenblad, our Wholesale contributing expert, is on hand to help you plan your third quarter, whether you’re a seasoned wholesaler or have added this to your 2019 business strategy, this article gives you the insights and actions to take, July-September. Summer is more or less here before we know it children will be off […]

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In this article, Meg Harrop talks about what exactly a Brand Stylist is, how the work they do differs from that of other designers, and some of the reasons to hire one to work on your branding for you. Your brand represents the heartbeat of your business. It tells the world who you are, what […]

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In this episode, I chat with Becky Avery, former Nurse and founder of Hazel & Blue, a nature-inspired, customer-centric, thriving candle business. Becky and I chat marketing, wholesale and growing your business alongside full-time employment and we ask the question, when is the best time to quit the day-job and throw yourself into your business?  […]

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Meditation is something that Life and Business Coach Sophie French recommends as a helpful tool for so many reasons, particularly if you run a business. She was sceptical at first, because: how helpful can it actually be? Today’s blog post is all about some of the ways meditation can support you in your small business, […]

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As the founder of the award-winning PR agency LFA, as well as the innovative member’s platform PR Dispatch, that specialises in supporting independent brands in getting the coverage they deserve, Rosie Davies-Smith has seen all sides of the PR industry. In this article, Rosie will help shed some light on the realities of PR and […]

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