Product based retail businesses e.g. independents, creatives and makers
Business owners ready to learn and drive their business forward, you’ll be the face of the business
By working with me 1:1 for six-months, you’ll get to pull from my 15 years retail experience and extensive marketing and consumer behaviour knowledge. You’ll have a dedicated mentor that is going to show you what you need to do, why you need to do it and when you need to deliver it by. Oh, and I'll keep you accountable every step of the way.
You also get access to my "Little Black Book" of experts The Co's who, if needed, we can bring in to help bring your vision to life, and I'll facilitate the process to ensure it’s aligned with what you want to achieve and what your business really needs.
We begin with an introductory call to assess some basics and understand precisely where you are and what your business needs along with an outline of the programme and getting some dates in the diary. The first being a content marketing day to kick-start your mentoring programme. After this, you’ll have clear actions to go away and make happen and I'll be following up on email throughout the month to make sure everything is going to plan and supporting you if not.
Moving forward we’ll have a one-hour call every month to keep you on track, brainstorm new ideas and for me to be a sounding board for you for the next five months. I’ll also be at the end of an email whenever you need me in between no matter your questions.
Finally, at the end of the six-months, we will wrap up our time, with a half-day together, with clear actions for the forthcoming months so you can continue with your growth but most importantly feel confident enough to achieve your ambitions.
Firstly, we’ll look at your business as a whole; what you want for your business and where you want it to go. We’ll determine who your target customer is and how do to attract them, alongside covering product, pricing and value.
Next up is initial customer touch points, such as social media, website (branding, customer journey, design and copy), and if you have a bricks and mortar store, we’ll look at your visual merchandising and in-store* customer journey.
We’ll then assess retaining your customers and turning window shoppers into loyal repeat customers. This includes analysing all your other marketing channels such as Facebook, mailing lists, influencer marketing, blogging, brand partnerships and anything else that you either currently do, or we believe your dream customer would want from you.
My intention is for you to have a streamlined business, a clear plan of action, a strategy that saves you time and for you to end the six-months with a "Brand Guide" that you can consult keeping you focused, on-brand and most importantly, profitable.
Welcome pack, including my "Deep-Dive" questionnaire to get you digging deep about your business and thinking about what you want.
"Define Your Demographic, and Speak to your Target Customer" workbook.
An Introductory Skype call where we can get to know each other and kick-off our time together.
A six hour, in-person content marketing day.
Five 60-minute, monthly online calls (via Zoom), recorded and supplied afterwards as well as actions from each call for you to implement the following month.
A 3-hour, in-person or virtual, "Wrap Up" Session.
Email support throughout and a dedicated Google Drive where we can upload notes, actions, calls etc.
Access to my "Little Black Book" of experts The Co’s who we can call on to action* key points.
I only work with 10 mentoring clients a year and spaces are booked up well in advance. From our initial call, the wait time is around 8-12 weeks before we sit down face to face.
Your investment is protected by a legal contract of which I ask you to read before making your first payment.
Bespoke 1:1 Mentoring is a total of £2,200. Save £125 by paying in full or split the cost by paying one initial payment of £1,200 plus 5 monthly payments of £225 each. *Location dependent.
I am so lucky to have found Sam! She is the all-round mentor I've been looking for. Her no-nonsense approach to business is so refreshing. She's a genius at social media and her extensive experience in marketing is quite obvious. She's fun to work with, has great ideas and is right at the cutting edge of new social media developments. I've really enjoyed learning marketing and social media techniques and really feel that Sam is helping me to grow my business.
"Sam helped when I was feeling really rather lost with my Instagram strategy. she was able to get me back on track and her insights generated results: my account is growing again, I’m achieving my goals and I am feeling the love for the platform once more. I particularly like Sam’s no-nonsense, down to earth approach which is so refreshing. I have no hesitation in recommending social mouth to other businesses wanting to get results for their business on Instagram."
I own a subscription box service called Protect My Pet. We use a number of different social media channels and rely heavily on user-generated content (generally cute dogs and cats!) Sam fully understood our business and why we do what we do and with her expert help and advice, we have learned how best to utilise our content with the sole purpose of increasing engagement and converting followers into customers. We’re not perfect and still very much a work-in-progress. We will continue to put all of her advice into practice! thank you, Sam!
Shrink months of planning into a single day with a comprehensive and intense content marketing day to boost and overhaul your current content marketing strategy.