In this article, Fashion Brand Consultant, Elizabeth Stiles, shares her recap of the AW19 trends and how you can interpret these trends into your collections.
Remember that fashion is slowing down so don’t put too much pressure on to cover all the trends at the ‘right’ time.
Which trends would suit your customer profile?
What has sold well in the past?
What hasn’t sold well in the past?
Do you want to try it again in a different shape/colour?
What are you most drawn to and why?
Neutrals may have been one of the focal points of SS19, but don’t fear – they’re not going anywhere! The pale, sandy shades of SS19 have transformed into a darker colour palette, with autumn/winter ready textures and materials. Beige really does mean business this season.
It’s been in the pipeline for a while now. We’ve all been waiting patiently for its much anticipated revamp from grandma to chic, and it’s definitely worth the wait. Throw one over a slip dress or some patterned tights and you’re good to go. Comfort and versatility? Check.
Extra, yes. But not quite as extra as last season’s 80’s party silhouettes. This is giving a bit more executive black tie and a bit less tulle. Thankfully, the puffed shoulders and bows don’t seem to be going anywhere just yet.
Functional fashion is always necessary. Think boiler suits, combat trousers and utilitarian silhouettes. The utility trend is so off duty and cool, without ever looking like you’ve thought twice about what you’ve thrown on. What’s more important – it almost always satisfies our incredulous desire for pockets.
Pointed toes – who’s she? In complete opposition, the square toe has taken over. Last season, Rejina Pyo showed how effortless the shoe can be, with barely-there straps and a flowing skirt. This season, it shows no signs of slowing down and the style has completely overhauled AW19 boots.
Channel Cher Horowitz with a much-needed return to the simpler ’90s, with the plaid tweeds, bright colours, animal print fur coats, and where undergarments can pass as outerwear without further question.
Neon, mustard and pastel hues have been the yellow shades of choice recently, yet finally, we are graced with the softer marigold yellow. It calls for buttercups, sunshine and sunflowers and it’s such a refreshing reshuffle of colour. Shrimps and Molly Goddard showed how incredible it can look head-to-toe, yet JW Anderson showed how it still has the same effect paired with neutral trousers.
Checks will always be iconic, but AW19 breathed new life into them. Whilst a few signature pieces were given a twist, with refreshed tweeds, lapels and chunky socks – Peter Pilotto combined two trends with the patent check coat, yet JW Anderson is a personal front runner, reaching the ultimate level of countryside equestrian mode with riding hats and checked capes.
The classic mac remains a key investment. Just when you think the classic trench can do no more, it does. Each season we see a revamp, but the general vibe remains the same. This AW19, the mac has been refreshed with a patent gloss, wide lapels, revitalized heritage check and my personal favourite – Simone Rocha’s regal lilac gauze with a frosted crown to match.
From hair clips to patterned tights, AW19 accessories scream nineties nostalgia. The winter battle of avoiding tights at all costs is no more, as they now come with attitude at no extra cost. Versace showed that pairing them with a statement tee or a slip dress can add immediate flair to any outfit. If that doesn’t convert you to a tight fanatic, I’m not sure what will.
If you’re finding you need help growing your fashion brand, or perhaps you’re just starting out, find out more about how Elizabeth can help you here.
Elizabeth is a fashion brand consultant. It’s safe to say she knows the buying and supply process inside out; she now wants to share everything with you so that you’re set to create new collections or develop your product range armed with the knowledge to succeed.
Elizabeth works with covetable clothing brand owners, taking designs effortlessly from paper to production & guiding you step-by-step so that you can turn your creative clothing ideas into reality.