Welcome to In-The-Co, a business blog with a difference.
No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.
Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.
Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.
We know how tempting it is. You launch a brand or a new product and you obviously want the press and people talking about. The first option you probably consider is hiring a PR agency or freelancer because they are the experts and will get results quickly… so you think. I am not taking anything […]
We get asked regularly about the success of using PR upload platforms that distribute press releases and display product images to journalists, such as press loft and homes 4 media. If you have read our previous Small and Mighty Co. posts, you’ll know that PR is all about building relationships. PR distribution platforms are viewed […]
We know that when you’re new to PR, getting to grips with all the terms is hard, and knowing what to prioritise is even harder. In this article, Rosie Davies-Smith will take you through the do’s and don’ts of fashion and lifestyle PR to help set you off on the right foot and avoid the […]
We all know that Christmas is the busiest time of year but does that mean you shouldn’t be pushing your products to the press and rely upon shoppers finding you on their own? Absolutely not! In this article, Rosie Davies-Smith will help to show you the power of the Christmas Gift Guide and how to […]
As the founder of the award-winning PR agency LFA, as well as the innovative member’s platform PR Dispatch, that specialises in supporting independent brands in getting the coverage they deserve, Rosie Davies-Smith has seen all sides of the PR industry. In this article, Rosie will help shed some light on the realities of PR and […]
We know the importance of good PR but understand that it can be a pretty time-consuming task too, so what happens when you stop putting in the time to your PR? In this article, Rosie Davies-Smith will help to break down what happens when you give up on your PR. We have a lot of […]
Once you’ve scored the coverage how do you make sure that you get the most out of it? In this article, Rosie Davies-Smith will help cover the best ways to maximise your coverage’s momentum by PRing your PR. So, you’ve put the hard work in; you’ve sorted your assets, you’ve contacted the press and you’ve […]
We know that finding the time in your schedule to tackle PR can be tricky – in this article, Rosie Davies-Smith will help you to identify where you can find the time and what you need to do in those precious PR moments. The biggest concern we hear from small businesses, on an almost daily […]
We know that navigating the media can be tricky – in this article, Rosie Davies-Smith will help you to pin down the perfect publications for your brand, as well as understanding the different types of features. Types of features Both online and print magazines are made up of features and advertising. At PR Dispatch we […]
Being featured in the press can do amazing things for a small business; you can reach new people that didn’t even know your brand existed as well as have that ‘as seen in’ gold stamp of approval for your products. Rosie Davies-Smith, founder of PR Dispatch and LFA shares insider advice covering the assets your business needs to increase your chance of press coverage.