Pri Kruijen


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Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

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This month, SEO expert Pri Kruijen discusses how you should create a content plan for your online shop. If you’ve been putting off starting a blog for your website, these tips should help you overcome your writer’s block. The first part of creating your content strategy is understanding your ideal client. This is broken into […]

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In this article, SEO expert Pri Kruijen looks at how to DIY your SEO in 15 minutes flat, for those busy small businesses owners who are limited on time. SEO is a long game and it often takes months to see results, however, the most important part of having a strategy in place is to […]

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In this article, Pri Kruijen, SEO expert has pulled together what you need to look out for when assessing whether an influencer is a right match for your business.

In this article, Pri Kruijen, SEO expert has pulled together what you need to look out for when assessing whether an influencer is a right match for your business. Often influencers tempt smaller brands with the promise of a juicy backlink to their website and tons of traffic but similar to Instagram – not all […]

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This week, Pri shares a step-by-step guide on how to implement review schema on your website so your reviews are visible in Google. It’s one of the more technical posts she’s written but showing your 5-star reviews in Google is a must for any small business wanting to improve their sales. What is Product Review […]

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How to Use Google Analytics to Spy on Your Customers​ | Small and Mighty Co.

This week, SEO expert Pri Kruijen is discussing how you can use Google Analytics to learn more about your ideal client so you can make smarter businesses and help grow your sales with targeted messaging. Most business owners forget how much information is available to them, in their Google Analytics accounts. If you haven’t set […]

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Google's Algorithm Update: What It Is and What to Do |

Many of you on Instagram Stories said you have been negatively impacted by Google’s March update. So, this week SEO expert Pri Kruijen is talking us through what the algorithm update means and how to check if your website has been affected. So here’s the big elephant in the room, Google – like Facebook and […]

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Why Duplicate Content is Terrible for SEO |

SEO Expert Pri Kruijen gives us the lowdown on why duplicate content is hindering your business being found on Google. What is duplicate content? Before we deep dive into duplicate content and how it affects your website SEO, it’s important to understand what it is and how easily you can create it. While having the […]

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In this article, SEO Expert Pri and Copywriter Charlotte tell us about the difference between copywriting and writing copy for SEO – as there are some distinct differences…   In early January, I met up with Sam and my fellow Cos for an afternoon of surprises, yummy sandwiches and afternoon tea. One person I was […]

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Why You Need a Google My Business Profile for Your Product Business

If you’re struggling to get your website on the first page of Google, you are going to love implementing the easy tasks, Pri Kruijen shares with us in this article. Today, we’re getting creative with our SEO strategy and setting up Google My Business profiles.

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SEO: What You Need to Consider When Rebranding

In part three of this three-post series, Pri Kruijen shares the key considerations you need to think about when rebranding, with a list of critical tasks you can do in as little as thirty minutes a day.

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