Joanne Griffin


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Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

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In this article Joanne Griffin, founder of Arnold and Bird shares three unique packaging trends for retail business to use for their products that covers ‘packvertising’, multi-use and eco and sustainable alternatives. Pretty much all retail products need some form of packaging to tell the customer about the product and to protect it. And that […]

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While you’re developing your product range, it’s essential to identify where your products are in their lifecycle; in this article Joanne Griffin, founder of Arnold and Bird shares her advice for using the lifecycle to forward plan. Products typically follow a lifecycle from time released to revenue generated (£). As you can see in the […]

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Your social media following on Instagram, Facebook or Twitter, is a powerful tool to help you develop your product range.  In this article Joanne Griffin, talks you through her top tips for utilising your ideal customer for product development help. Ask questions Ask your followers questions, but make sure they’re the right ones. If you ask […]

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‘Brand Values’, all businesses big and small should have them but they’re much more than just a few sentences jotted down on a piece of paper. In this article, Product Development Expert Joanne Griffin shares how to identify your USP and incorporate this into your products ensuring your range stands out from the competition. Knowing […]

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 A new year means new trends and lots of new inspiration to get creative with, in this article Product Development Expert Joanne Griffin, shares three pattern trends for 2019 as well as how your small and mighty business can incorporate these into your products. I recommend you take these trends and mix them with your own […]

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