Gemma Dudley, Author at Blog


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Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

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If you have no or limited design and coding skills platforms like Shopify and Squarespace are the holy grail of building and managing a website and online store. In this article, web design expert Gemma Dudley breaks down the differences between Shopify and Squarespace, so that you can assess which is best for your business. […]

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A beautiful website is one thing, but does it make people buy? In this article Website expert Gemma Dudley spills the beans on how to structure your website in such a way that it converts and Pri Kruijen adds her thoughts on SEO.

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Your website is your shop window, and having a fully functioning modern website is essential for an online (and offline) retailer. In this article contributing editor, Gemma Dudley, our ‘all things website’ expert shares her top five reasons as to why 2019 needs to be the year you update or upgrade your site.

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