Welcome to In-The-Co, a business blog with a difference.
No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.
Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.
Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.
In this article, E-commerce Copywriter, Charlotte Ferris welcomes the new season and shares her top tips for creating seasonal brand content that sells. Autumn has arrived and along with pumpkin spiced lattes, a return to knitwear and the leaves changing colour, the new season also brings a new opportunity to create seasonal brand content for […]
In this article, E-commerce Copywriter, Charlotte Ferris shares a breakdown of what brand messaging is and how each element can help your business. Let me ask you a question… does your small and mighty business have a set of brand messaging? If the answer is no, let’s change that – not only will it help […]
When it comes to a brand blog for your small and mighty business, have you ever paused to think about the type of content you’re creating? In this article, E-commerce Copywriter, Charlotte Ferris shares what both ‘evergreen’ and ‘seasonal’ types of content are and how both can benefit your blog offering. Having a brand blog […]
Just like outsourcing any other area of your business to somebody else, there are a number of things to consider when outsourcing a copywriter to write for your small and mighty business. In this article, E-commerce Copywriter, Charlotte Ferris shares what to look for and the signs that show you’ve found the one! So you’re […]
In this article, E-commerce Copywriter, Charlotte Ferris talks you through her quick tips to avoid the most common online copy mistakes so you can write clearly and confidently for your business. In your mind, you know exactly what you want to say about your products, but, actually putting pen to paper, (or should I say […]
You may have seen the term ‘brand storytelling’ doing the rounds online – and rightly so, it’s a powerful tool for brands to connect with their customers. In this article E-Commerce Copywriter Charlotte Ferris shares the art of storytelling. Every single brand has a story to share, however that doesn’t necessarily mean that working out […]
In this article, Charlotte Ferris, E-Commerce Copywriter shares five steps you can put into practice so that you can find your brand voice and be confident with what you want to say and how you want to say it. Your brand needs a voice, but knowing what tone to use, the right words to choose […]
There’s no time quite like the spring to freshen things up. We’re not talking tidying your desk space or prepping paperwork though; we’re talking taking a look at your website and giving your e-commerce copy a makeover, a spring clean if you will! By doing this you’ll ensure your copy and messaging is clear and […]
When you sell products online, from candles to coffee, one of the very first things that will likely spring to mind is how you’re going to describe your goods and go about creating the perfect e-commerce product copy. So where do you start? Writing to sell your product is undeniably important; once your customer has […]
If you’re struggling to write product descriptions and e-commerce copy, you are not alone. In this article, Charlotte Ferris founder of Media Luxe shares her six tips for engaging your audience and increasing your sales through captivating copy. When you’re a product based business or an independent retailer and you sell online, your website or […]