Catherine Erdly


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Welcome to In-The-Co, a business blog with a difference.

No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.

Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.

Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.

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Four Steps to Building a Product-Based Business

If you are at the beginning of your journey towards owning a product business, or if you are already on that journey but feeling lost, Strategy Consultant Catherine Erdly outlines four key steps to growing your product business. Building a product-based business is an amazing journey. Nothing beats the feeling that you get when your products […]

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How to Price Your Products To Increase Profit Margins

Pricing your products is a common issue for the small and mighty business owner, too low and you not only undervalue your business and decrease your profit margin, too high and you worry your customers won’t buy. In this article, Catherine Erdly of Future Retail Consulting provides insight to pricing that pays-off. Why does pricing […]

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