Welcome to In-The-Co, a business blog with a difference.
No matter where you are in your journey, here you’ll find a wealth of resources created especially for small and mighty business owners by my panel of small and mighty industry experts The Co’s.
Each contributing editor is an expert in their field so stay connected, join the conversation and discover the latest news, tips and advice from The Co’s.
Covering everything from wholesale and finance to SEO, digital, advertising and product development, this is your one-stop destination for all things retail and small business.
With over 7 million advertisers on Facebook you not only need to be using the right objectives, and targeting the right audiences – but stopping the scroll if you want to get the attention of your potential customers via what is becoming an ever-competitive marketing platform. Your ad creative is, therefore, one of the most […]
If you are looking to sprinkle a bit of magic on your Christmas Facebook Ad campaigns this season, here are 7 things you need to be doing.
When potential customers browse products on your website and/or add them to their cart, but don’t follow through with a purchase, what do you do? Do you have methods to entice them back? Carly Stringer, Ads Strategist has a solution. Abandoned Cart Statistics British shoppers abandon online baskets worth almost £30 a month, potentially resulting […]
Facebook currently offers 11 objectives to choose from when creating your advertising campaign. But which is the right one for your next campaign?
Has a lack of success with Facebook/Instagram ads led you to believe Facebook ads aren’t right for your business? In this article, Carly Stringer, founder of Keystone Virtual, talk you through why your Facebook Ads aren’t working. Facebook currently has 2.38 billion monthly active users and Instagram has over 1 billion. As an independent retailer, […]
In an era of social scepticism, authenticity and building trust among your online audience has never been more important. In this article Carly Stringer, founder Keystone Virtual talks you through why UGC (user-generated content) is key for helping you build trust and those all important sales. One of the best ways to build this trust […]
Find out how you can see what ads other businesses are running on Facebook and Instagram right now and what insights you can take away from this research to inform your own ad strategy.
In this article, Social Media Expert Carly Stringer shares her advice for all you product-based businesses or indie retailers, as to why you should be using social media to connect with your audience and convert them into loyal customers. If you are an indie retailer you can’t afford to not be active on social media […]
If you are advertising your products on Facebook/Instagram then you need to install the Facebook Pixel (and make sure it’s firing correctly). Carly Stringer is here to tell you what the Pixel is, why you need it and how to add the Facebook Pixel to Shopify. What is the ‘Facebook Pixel’? The Facebook pixel is […]
If you don’t use Facebook advertising you are missing out on opportunities to convert more customers, make more sales and keep those customers coming back for more. Carly Stringer of Keystone Virtual provides eight reasons why e-commerce business owners should be using Facebook ads to attract customers and increase sales this year. The amount spent […]