“Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.”

J.K.Rowling, Harry Potter and the Prisoner of Azkaban

nice to meet you


"Guru", "Influencer", "Queen of Instagram", "Marketing Goddess" ... 

I've had them all.

As well as many DM's stating: 

"I want your life - I
 want to be just like you".

What you see on the outside is rarely the truth. Especially on Instagram - it's a professional highlight reel.

I am in no way perfect. I haven't had a perfect life, I am not "living the dream", I've had my struggles and my pivots, but I am now happy in my skin and living my unique version of success, my dream - a dream I didn't even know I wanted..

Coaching has had such a profound effect on me that I have made, what I anticipate to be the final pivot of my business as I move into business and life coaching and help you to design the life and/or business you want. 

But first, I want to tell you the story of how I got here - and how you can do the same, no matter your journey until now.

At 15, I thought I'd never amount to much. Expelled from boarding school with "trouble maker" smacked across my forehead, I scraped by with six GCSE's. At 17, I was "asked to leave" college and at the same time I was "asked to leave" home as I was so off the rails, my parents couldn't deal with me anymore.

At 21, I married my teenage sweetheart, at 22, we divorced - and at the same time, I was made redundant from my beloved retail management role.  Adult life wasn't exactly off to a great start.

At 24, I was made redundant again from another retail management role and after six months on benefits, I finally landed a job in London, working in recruitment - which gave me a much-needed escape route from an emotionally abusive relationship that I had entered straight after my marriage collapsed.

For the next five years, I muddled through various recruitment and HR positions working in retail head offices; making other peoples career dreams come true. I certainly wasn't living my dream. In one job, where both a colleague and my boss were bullying me, I had such intense anxiety I was vomiting on Sunday evenings because I didn't want to go to work on Monday. Quite frankly, I hated my life - I'd always have colds and an upset stomach, I'd catch every germ going and use it as an excuse not to go to work. I'd cry at the drop of a hat. I couldn't handle confrontation or criticism. I look back at photos of that time, and I am so pale and bloated. If I wasn't at work, I was in the pub drinking wine, drowning my sorrows. I was looking for fulfilment in empty relationships and empty bottles because I wanted to feel some sense of happiness, of purpose. I wasn't depressed; I just lacked direction.

At 29, I found myself having a "turning 30 crisis" - what was I doing with my life? What did I want to do? Why did I feel so unfulfilled and hopeless? 

At this point, I was engaged to be married and working as the Head of Recruitment for a well-known Global retailer, when a job landed on my desk - our Social Media Manager had resigned. This was the most excitement I'd felt at work in a long time, not because I was looking forward to recruiting her replacement but because I wanted the job! I felt something, a tingle right down in my soul! It would mean almost halving my current salary and would involve dropping down the ladder and starting my career again, but I knew I had to do it ... and I did. 

A year into my new marketing career, I again felt like something was missing - I finally enjoyed what I did day-to-day, but the empty nagging feeling was back. I still lacked real purpose.

During a pitch with a social media agency; I was thinking to myself that it was hardly surprising that independent retailers were unable to make a success of themselves when you needed a few hundred thousand to execute a social media campaign. 



I remember it clear as yesterday. I was going to be the one to make a difference; I was going to be the one that offered affordable advice on social media and marketing to small businesses.

I quit three days later, and in March 2016, I set up my first business Social Mouth - a social media agency that helped small businesses find their voice online.  









My Story

areas of expertise

Finding Your Purpose
Career Changes
Exceeding in Your Career
Entrepreneurship - Starting/Growing a Business
Dealing with Life Changes and Transitions. E.g. Redundancy, Break-Ups/Divorce

are you ready to live your dream?

It wasn't all smooth sailing, and the business pivoted a couple of times as I found my groove - I shifted with what the industry needed and what I was passionate about and moved from managing social media to mentoring and consulting only. 

Three years in I had evolved the business into a marketing consultancy and small business hub; and business was booming. I was selling out workshops across the country, hundreds of small businesses were working their way through my e-courses and seeing business-changing results; my podcast was regularly in the Top 20 on iTunes, I'd featured on the BBC News, and spoken on Channel 5 News, Live! I was the go-to expert! I wasn't really happy though, I struggled with imposter syndrome living up to other peoples expectations  - I wanted to make my parents and my partner proud. I was striving toward their version of success - not mine. I never stopped to look at what I'd achieved, I was so focused on what came next and being better than all my peers - and I didn't even know why I was doing it!?

Since starting my business, I'd eloped to New York and married my boyfriend of 6 1/2 years; we'd gotten a dog together, I'd survived a brush with cervical cancer, an internet troll that almost cost me my reputation and the loss of both of my beloved grandparents.

The good was really good, and the bad was somewhat manageable, all in all, I finally felt content, proud, happy and successful. 

One day, out of the blue, it all came crashing down right after I had spent £10,000 rebranding and launching the next phase of my business.

My husband left me. He was in love with someone else and no longer wanted the life we'd built together.

To say I was devastated and my whole world fell apart, would be an understatement. My life, as I knew it, was over. My home would need to be sold, a divorce (again!) would need to be paid for, and I couldn't even face the business I had built. I didn't even want it anymore. I didn't want anything apart from to curl up in a ball and cry. And so I did, for three long dark and lonely months. 

I had some therapy, it was somewhat helpful, but I felt I couldn't move forward, we'd talk about the pain, the grief and the anger. We'd talk about my childhood, my teenage rebellion, my previous relationships. I left every session feeling sadder than when I went in and was picking apart every decision I'd ever made, wishing I could change it. Which I couldn't. It was not helping me move forward, I was stuck in a loop.

Then I got a coach. A life coach. And it changed everything! 

No more looking back, no more trying to live up to other peoples expectations of me. It was me, myself and I - I woke up to the realisation that I could design the life I wanted. Because you only get one life and you need to live it to it's fullest, step right into the power of you and live your dreams. My break-up was a breakthrough.



- NLP (Neuro-Linguistic-Programming)
- EFT (Emotional Freedom Technique)
- TFT (Tapping Freedom Technique)
- Reiki Level 1

But, my strength and ability to coach others come from my unique experience. I've weathered a lot of storms in the last 18 years, but through it all I've always felt I was here for a higher purpose - to make a difference and to change lives.

Let me help you to change yours.


My coaching accreditations include:

That, right there, was the breakthrough. 

(BUT ARE NOT LIMITED TO)

where else can you find me...

Alongside coaching and mentoring, I also host a weekly iTunes top 20 business podcast - Small and Mighty Conversations, run workshops and speak at events from small local networking events to large scale such as trade shows including Top Drawer and Pure London. I have also been invited to comment about my work in leading national newspapers and industry magazines as well as on the BBC and Channel 5 news.

In addition I am a passionate campaigner for mental health, young enterprise and an advocate for shop small, you can find me actively campaigning for people to support their local high streets, and independent makers across the UK.

I'm an INFJWhich is one of the rarest personality types in the world and coaching as a career is best suited to this personality type - if only I'd known that at 21!

I love public speaking! Many people think introversion and being shy are the same thing, they're not. Put me out on a stage talking about my specialist subjects, and I am in my element, put me in the middle of a networking event and ask me to make small talk; I want to curl up and die.

For years, I had a phobia of driving. I even had hypnotherapy to overcome it; without success. I ended up beating it myself through NLP and EFT. Change your language, change your reality. 

I am an empath and spiritual person with an incredibly strong intuition.  I believe in the Law of Attraction, and enjoy using it in my work with clients.

I am really into meditation and yoga! For years I avoided yoga and mediation thinking it was for "hippy dippy" people - then I went to a yoga class and realised I was a closet "hippy-dippy" and now I freakin' love it. I meditate every day and yoga as often as I can. I hope to do my teacher training in the not too distant future.



fun facts about sam

How we can work together...

business & life design

Root, Grow and Thrive. 
A 90 Day Transformational Coaching programme for entrepreneurs and career changers.

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marketing consulting

If you're serious about taking your business to the next level, and want to learn all about content marketing, then this is for you.

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small and mighty sessions


Flexible and on demand  sessions to trouble shoot problems, gain clarity or much needed motivation in all aspects of life and business. 

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Learn more