“Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.”

J.K.Rowling, Harry Potter and the Prisoner of Azkaban


I'm sam

Are passionate about making a change in their life, who want to powerfully live out their dreams - full of self-love, confidence, abundance and joy.

Those who want to discover their purpose and enjoy every single waking moment of their lives doing what makes their heart sing, with people who spark joy in them.

Those who want to level up their business and truly understand content marketing and what it takes be a personal brand - more here.

I'm a certified Positive Psychology and NLP (Neuro-Linguistic Programming) practitioner, business mentor and life / well-being coach, marketing consultant, podcaster, speaker and industry expert. 

I encourage entrepreneurs and career changers to discover their purpose, achieve their goals and live the life they want - not the life path or version of success set out for them by their parents, partners or peers.

Through my podcast Small and Mighty Conversations, online courses, coaching experience and workshops, I passionately lead the way for thousands of people worldwide to establish their confidence, discover their unique offering and live authentically in a world of faking it. 

As a coach and mentor, I blend science, holistic methods (Emotional Freedom Tapping and Thought Field Therapy), energy psychology and my own experience to help my clients to uncover their answers, change their mindset, grow in confidence and love their lives.

Working with you is a huge privilege that I don't take lightly. It is my absolute pleasure and honour to help you to delve deep into your soul, to find what roots you, to cut free from the weeds that are holding you back and discover what will truly help you to thrive as the magnificent human that you are.

As a well-being life coach and business mentor I am not here to put you under my wing and stroke your hair - I am here to help you push yourself and dive deep; because only in uncovering our 'shadow' selves and the parts of our psyche that are holding us back can we truly make change. 

Every success I have had in my life has come from a tiny spark of bravery - whether it be putting myself out there or accepting I need support.

We can only live our purpose when we are prepared to be brave. 

Working with me is the first step towards living the life you want, to powerfully reclaim those childhood dreams, to say no to the daily-grind and 'faking it'. 

It takes a lot of courage to buck the trend and say "NO! I want more for me, not for anyone else, but for me!" If you're ready to do that - then let's talk. 

It takes a lot of courage to work with me. 

My life hasn't been easy, despite the perception on Instagram.

I've weathered many storms, but they are what make me the person I am today and mean that my life experience coupled with my business and coaching experience and accreditations mean that I am well equipped to support you on your journey.

In a nutshell, I was expelled from a prestigious boarding school at 15, married my sweetheart at 21, only to divorce at 22. I was made redundant twice in my early twenties and found myself living on job seekers allowance for nine months in a cold damp flat that didn't even have central heating. I was in a miserable rebound relationship, sleeping in my car and abusing alcohol ... I was at rock bottom. 

A tiny spark, a little voice pushed me to make a change and I bucked the trend and moved from Sussex to London where I rapidly climbed the career ladder to a senior position in HR & Recruitment for a global retailer. At 29, I had several companies vying for me to join them - offering incredible salaries and packages - but not one of them excited me, money isn't my driver, it has never been. 

A turning thirty "enlightening" meant quitting my senior job and changing careers into marketing. Which I loved, but I felt I still wasn't living my purpose, so I left my corporate career altogether.

In 2016 I took the first steps into self-employment. My business has pivoted twice (from social media agency, to marketing mentoring to a hybrid of mentoring and coaching) as I found what I really wanted to do with my life, and best serve others and it's now it's right where I want it to be.

It's taken time, I've made many mistakes, it's taken support from others but more than anything it's taken courage, grit and determination to get me to where I want to be. 

Facing your fears is hard, accepting you can't do it on your own takes courage, all you need is that little spark of self-belief, and magical things can happen for you, just like they did for me. 

When you're at rock bottom, only then can you see the light at the top, and when you get to the top - the world really is your oyster.



Overcome self-doubt, self-sabotage, low self-confidence and fear of failure

Rid themselves of negative thoughts and Imposter Syndrome

Tune in and listen to their intuition to help them to make better life and business/career decisions

Stop people-pleasing and start living the life they want.



how to apply for 1:1 coaching

I only work with a handful of clients at any one time, this is so that I can be present for my clients and commit fully with you to your process. I am unable to take on all potential clients that apply, it is crucial to you that I truly believe I am the right person to support you on your journey and that you are truly ready to make a change and invest in your future. 

To apply to work together, please book in for an initial (self) discovery call - this can last up to an hour so please ensure you are able to take the call. During this initial chat we will explore your concerns, dreams, visions and goals and it is on this call I will be able to ascertain whether we are the right fit (chemistry is important in a coaching relationship) and if I am confident that I am the right person to support you, and whether you are ready for this step. 

If no times are showing, please send me a message, as these slots fill up quickly and I'll do my best to find a suitable time for us to talk.


book an initial self-discovery call

get in touch

where else can you find me...

For three years alongside coaching and mentoring, I hosted an award winning Apple Top 10 Business podcast - Small and Mighty Conversations. The show is currently on an indefinite hiatus but you can catch the previous seasons on  Apple and other podcast providers.

I also run workshops and speak at events from small local networking events to large scale such as trade shows including Top Drawer and Pure London. I have also been invited to comment about my work in leading national newspapers and industry magazines as well as on the BBC and Channel 5 news.

In addition I am a passionate campaigner for mental health, young enterprise and an advocate for shop small, you can find me actively campaigning for people to support their local high streets, and independent makers across the UK.

I'm an INFJWhich is one of the rarest personality types in the world and coaching as a career is best suited to this personality type - if only I'd known that at 21!

I love public speaking! Many people think introversion and being shy are the same thing, they're not. Put me out on a stage talking about my specialist subjects, and I am in my element, put me in the middle of a networking event and ask me to make small talk; I want to curl up and die.

Whilst divorcing in 2019 and coping with the aftermath of infidelity and gaslighting, I went on to grow and have the best year financially I ever had in my business. I sold my house in London and followed my dream to make my home by the coast. I now live mortgage free in Hove, East Sussex. Thank you, Universe!

I am an empath and a 'Spiritual Realist' with an incredibly strong intuition.  I meditate daily and I believe in the Law of Attraction, and enjoy using it in my work with clients. 

I am passionate about mindful movement. Having hated exercise for most of my life, in 2019 I discovered the mental benefits of exercise, which for me, far outweighed the physical. I now SUP (Stand Up Paddleboard), practice daily yoga, enjoy skipping (jump rope) and the occasional run. 

fun facts about sam

How we can work together...

life coaching

  Coaching for creative entrepreneurs who want to fight fear, beat overwhelm, work better and live smarter - whilst doing what they love.

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business & marketing mentoring

For entrepreneurs who have plateaued and are looking to scale up and invest in the future of their business by working with a marketing expert and business mentor.

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intuitive coaching

Lots of ideas but don't know where to start? Constant brain chatter that you can't make sense of?  Whether you are seeking intuitive guidance for your business or personal life, an Intuitive Coaching Session is for you.

Learn more

Learn more